Internet Marketing
How would someone find your website if they
needed your products or services? They would most likely use a
search engine such as Yahoo. Over 90% of websites are found in
this manner. The importance of placing high in the results
page is obvious. Everyone would like to be ranked number 1 on
that page because it means maximum traffic to your business.
The process of taking the steps required to rank high in the
major search engines is 'search engine optimisation' and is
part of the internet marketing process.
Search engine optimisation (SEO) techniques
ensure your website is placed on the first page of major
search engines such as Google, Yahoo and MSN amongst others.
Potential clients or customers rarely search beyond the first
page of results so it is crucial that your site is listed here
for the relevant key words or phrases for your business.
SEO consists of a number of areas such
as:
- Well written content
- Carefully designed Meta tags and HTML
- Appropriate web site linking from other sites
- Submission to search engines and selected directories
The following SEO packages are designed to
improve traffic to your website. They include detailed
reports, submission to search engines, submissions to
directories relevant to your business needs and web page
optimisation to improve your website's rank in search engines.
We recommend you use our website report
service first to analyse your current performance and then
choose one search engine optimisation package and one search
engine submission package.
1. Website Report
The SEO-website report is recommended as a
starting point to determine your websites effectiveness and
show how you can improve your ranking on the major search
engines. This comprehensive report shows the following:
- Page ranking on the major search engines
- Analysis of keyword effectiveness
- Analysis of your websites metatags and
content
- Link popularity
- HTML code errors
- Loading time check
- Much more..
Based on this report we can either advise
you on how to improve your website yourself or use the report
as the basis for one of our search engine optimisation
packages.
Cost - £49
2a. SEO Standard
This package includes the following search
engine optimisation on up to 4 pages:
- Web site report
- Keyword Research
- Title, Description and Keyword metatags
optimised
- Alt and comment tags optimised
- Content text created or modified on home
page
Cost - £39
2b. SEO Premium
This package includes the following search
engine optimisation on up to 8 pages:
- Web site report
- Web site traffic analysis
- Keyword Research
- Title, Description and Keyword metatags
optimised
- Alt and comment tags optimised
- Navigation structure redesigned if
required
- Content text created or modified on all 8
pages
Cost - £99
3a. Search Engine Submission Standard
Search Engine Submission to over 100 search
engines. Includes search engines such as:
- Google
- Yahoo
- MSN
- LookSmart
- Many more...
Note: Submitting your website to these
search engines does not guarantee placement.
This is the first step towards better search
engine placement but other steps such as submitting to
relevant industry related directories, paid submissions to
certain directories, careful manual submissions and
optimisation of web pages is essential for good results.
Cost - £39
3b. Search Engine Submission Premium
To achieve a high ranking website in Google
which is the major search engine, involves building inbound
links from other sites. For optimal results, these links must
be related to your business. This package utilises tools we
have for this process and includes the following:
- Auto submissions to over 100 search
engines
- Manual submissions for crucial search
engines
- Carefully written manual submissions to
the important search engines and relevant directories for
your business
- 4 hours researching and developing
appropriate inbound links to your website
- Paid submissions to search engines of
your choice (search engine fees are extra costs)
Note: Submitting your website to any search
engines does not guarantee high placement.
We recommend your website is optimised
before submitting your site to search engines.
Cost - £169
For further advice on any of the above
packages or enquiries about other web marketing services,
phone 01282 844443.
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